Here at FreshSpire, we recognize the value of stories.
Whether it's the path that a single item of food takes -- from growth to gleaning to packaging to eventual consumption or waste -- or the possibly complex network of people and curiosities and social media and web hosting that led you to this page, we value the narratives we all bring to the table. We ourselves have begun investigating and writing a story that is far from over, and we are excited to share this journey with you.
So welcome! For those of you who aren’t too well-versed on what we aim to do, here’s the gist of it: FreshSpire is a mobile application platform that connects grocers and consumers in an attempt to reduce food waste, help people eat healthier, and generate more revenue for grocers.
How do we aim to do this, you ask?
We address what becomes, when analyzed, a narrative of ineffective food distribution. According to the USDA, grocery stores throw out an estimated $15 billion worth of produce yearly, most of which is marked down prior to being thrown out. These daily markdowns on near-expiring or cosmetically imperfect goods aren’t communicated to consumers unless shoppers happen to walk into these stores and see the time-sensitive deal. It is here we recognize a clear inefficiency and here we focus our efforts! We’ll organize all this pricing information into a simple, user-friendly news feed that updates based on user location, store, item, and deal preferences. Our ultimate goal is to provide a triple threat: we hope to make healthy produce more accessible, make grocery stores more profitable, and reduce the rate of landfill growth.
So far, we have had tremendous support from our community. We got our initial start in high school -- at the North Carolina School of Science and Mathematics -- and, now in college, we've spread out over the East Coast. This past year, we have entered business plan competitions, traveled to leadership conferences, and joined entrepreneurship organizations all in hopes of bringing FreshSpire to a city near you! If you’d like to get involved, drop us a line at firstname.lastname@example.org or follow us on one of our social media platforms to stay tuned for more updates. For now, remember: don’t perspire over what’s expired…just get FreshSpired!